Pascal Poredda wearing a Patagonia jacket in Spain

Pascal Poredda

is a leading Rust developer and consultant, startup founder and entrepreneur.

As of 2025, he is the founder of OxidizeLabs, a Rust development & consulting company. His other ventures include a automobile B2B sales platform called ECT.

His current side projects include PGAwesome, and Dein Copilot.

You'll usually find me working from High Studios, a premium co-working space in Cologne, where I collaborate with other entrepreneurs and creators.

Early life

Pascal was born and raised in Germany, where he developed an early interest in technology through video games. Like many kids, he was drawn to online games such as World of Warcraft, Combat Arms, and League of Legends, which became an escape from school where he faced bullying.

These games introduced him to online friends who later became real-life connections. Two of these friends, who were running a TeamSpeak server hosting platform, introduced Pascal to the world of programming when he was just 11 years old. Through their mentorship, he began learning PHP, JavaScript, jQuery, HTML, CSS, virtual servers, and Linux administration.

By age 14, Pascal was already working part-time as a web developer, dedicating 10 hours a week to coding while still attending school. His days were split between formal education and rushing home to code and play Minecraft, which was still in its Alpha release at the time.

Early Entrepreneurship

Pascal's entrepreneurial spirit emerged early, as he consistently sought alternative paths to conventional approaches. Instead of doing homework, he built a platform where high-performing students could upload their completed assignments, which others could download for a small fee and modify slightly. This venture earned him around 10 euros weekly.

When struggling with Latin, he created a searchable website containing class exam texts and their German translations. These early projects demonstrated his knack for identifying problems and developing practical solutionsβ€”a skill that would later define his career.

By age 14, Pascal was earning approximately 450 euros monthly building websites and small applications. Rather than saving or investing this income, he reinvested in his passion for gamingβ€”a decision he now jokingly regrets when considering the potential returns had he purchased Bitcoin instead.

First Websites & Web Applications

Pascal learned to code by building websites and web applications. His journey began with basic websites and quickly expanded to Chrome extensions and Firefox plugins, becoming one of the early developers in these platforms.

Over the years, Pascal has built many websites and web applications, including contributing and maintaining open-source projects like OwlCarousel 2 and smaller tools that help developers be more productive.

Startup Founder

After college, Pascal became a consultant and started working on B2B SaaS and enterprise applications for a few years. This led him to found his own business OxidizeLabs, where he now focuses on helping clients build high-performance software solutions using Rust, NextJS, TypeScript, NodeJS, PostgreSQL and TimescaleDB. OxidizeLabs, had helped several years building a big data & Industrial IoT solution for Weber Maschinenbau GmbH, where Pascal contributed building their FactoryCockpit.

His work combines consulting, development, and technical leadership, with a strong focus on performance optimization and system architecture. Shipping, failing and iterating is key to his approach.